In today's fast moving world of 140 character messages, RSS feeds, viral videos and all of the additional possibilities the Worldwide Web presents us with, it is nice to align our conversations and focus the message, see whose looking, and monitor the effectiveness.

This is not only true in the digitial world, bue the real world as well. A coordinated and focused communication can represent a huge return on investment when the person on the other feels more talked to, and engaged.